ICO industry classification

Classification of industries and sub-industries for the ICO market and crypto-economy.

1. Banking and Financial Services

Provides mainstream and traditional banking services in the cryptocurrency market.

a. Crypto Bank

Any service that facilitates a combination of multiple financial services to users including payment cards, investment products, storage, remittance or lending.

b. Lending

Enables the issuance of loans and bonds on the blockchain. Legitimate lending programs tackle fundamental core obstacles such as credit scoring and collateral.

c. Retirement and savings

Helps cryptocurrency holders save their assets via strategies, automated services and investment products.

d. Insurance and Risk Management

Provision of insurance products to protect the holders against eventual loss, damage, illness to name a few.

e. Easy-to-use Wallet

Cryptocurrency wallets, usually built for mobile, that brand themselves as easy-to-use with one click payment or more. Users may monitor their balance, send money, receive payments or swap their assets.

f. Community Bank

Crypto-bank with a focus on social media, community engagement and telecommunication. Offered services vary from storage, exchange, payments and portfolio management.

g. Card Wallet

Card wallets have a focus on providing banking services to the real world via the provision of a plastic banking card. Token holders would be able to spend their cryptocurrencies like fiat.

h. Fiat to Crypto Finance

Solutions that bridge the gap between the flat world and the crypto-economy. Products can facilitate payment of utility bills, investment in crypto from change, periodic investment and more.

i. Unbanked

Solution that targets lower-income segments and vulnerable populations. Banking the Unbanked is not a trivial task, any claims should be moderate and backed by a proper methodology.

2. Asset and Wealth Management

Facilitates management and investment of funds, connects brokers, investors, asset managers and exchanges into a single platform. Asset management platforms do not conduct any purchase, sell or trade of any assets but may give access to a pool of exchanges.

a. Portfolio Management

Allows users to effectively manage their assets, create strategies and follow third-party advice. The market segment typically targets both asset managers and retail investors.

b. Strategy and Research

Intelligence, market research and investment strategies help investors make smarter decisions. Unlike Collective Intelligence products, Strategy and Research only involve centralised solutions.

c. Collective Intelligence

These platforms collect insights from users to build a hybrid intelligence system powered by artificial intelligence and sentiment analysis. Products usually focus on investment strategies, price signals and patterns.

d. Auto Trading

Centralised systems that facilitate automated order to purchase or sell a given crypto-asset. Investors should understand that trading bots are not scalable and might overpromise their financial performance.

e. Social Trading

Solution that facilitates copy and/or social trading, in which users can replicate the trades of third-party traders. These platforms combine a social network where traders are considered “experts” if their trades are successful. Unlike collective intelligence, social trading involves copy-pasting the orders of a single individual.

f. Trading Terminal

Cryptocurrency terminals help investors aggregate their information onto one single platform. Unlike exchanges, trading terminals do not hold an order book and do not facilitate any exchange of cryptocurrencies onto their platform. However, users can integrate their exchange accounts with a trading terminal.

g. Asset Tokenisation

Platform that enables the creation and design of tokenised assets, whether they are real or digital.

3. Payment, Exchange and Liquidity

All cryptocurrency projects that intend to provide payment services, exchanges from one asset to another and provision of liquidity to markets.

a. Decentralised Exchange

Exchange platforms that intend to create a decentralised experience, in which users can transfer value without the need of an intermediary and in a trustless environment.

b. Hybrid Exchange

As the fiat world still requires a centralised system to operate, hybrid exchanges do not facilitate a fully decentralised environment for exchange. Instead, this category includes centralised exchange and those who do not plan to go entirely “decentralised”.

c. Liquidity Provider

This segment includes services that provide liquidity of assets to exchanges. With multiple exchanges in the market, there is no guarantee that every asset would be liquid throughout markets and exchanges. Liquidity providers intend to fill that gap.

d. Local Trade

Local trade applications connect cryptocurrency purchasers with sellers via a hyperlocal marketplace.

e. Payment Gateway

Facilitates payments between stakeholders by providing merchant and customer single point of sale, payment, remittance and/or escrow solutions.

f. Derivatives and Securities

Platforms that facilitate the purchase and sale of regulated financial instruments, securities and derivatives.

4. Investment and Funds

Investment funds and products that target both retail and institutional investors.

a. Real Estate

Facilitates the purchase, sale and transfer of real estate assets including residential, commercial and industrial.

b. Crowdfunding and Launchpad

Connects investors with fund seekers on a single platform. Additionally, projects in this sub-category curate investment opportunities and may help upcoming project launch their fundraising campaign.

c. Venture Capital

Private equity fund that focuses on the financing and investment of startups and upcoming technologies.

d. Crypto Fund

General fund focused on cryptocurrencies and managed by decentralised, hybrid, or centralised systems that would manage asset and rebalance portfolio for the holder.

e. Crypto Index

Tokenised exchangeable traded funds, indexes and trackers are classified into the crypto-index group. The objective is to give exposure to multiple assets to holders via a flexible or not tokenised basket.

f. Crypto Mining

As miners are incentivised to secure and verify transactions, many have ventured into selling hashing power online. Many cloud miners have been operating Ponzi schemes and other fraudulent activities behind well-polished websites. Caution.

5. Employment and Education

Industry that is related to skill development, human resources and the professional hiring.

a. Job Market

Facilitates a job market or a professional social network that connect talent and teams with employers. The platform helps employers engage with mostly external stakeholders.

b. Payroll Management

Human resources centric systems that can facilitate payroll, rewards or bonus for employees. The platform helps employers engage with both internal and external stakeholders.

c. Micro-tasks

Systems that facilitate the offering of small task jobs and gigs in exchange for value. This bracket includes hyper localised jobs in the task industry

d. Education

Ed-tech products facilitate the practice of learning and performance improvement by connecting students with teachers.

e. Freelancer

Job-markets that focuses on freelancers and other self-employed professionals. Unlike the Professional Network and Hiring segment, Freelancers gigs have a lower time commitment to a particular project.

f. Credentials Verification

Products in this bracket help professionals and graduates record their achievement on the blockchain. The solution help employers to verify the claims of prospect talents.

6. Health

Range of projects related to the medical industry including healthcare, medical services, manufacturing of equipment, drugs, fitness, nutrition and their periphery.

a. Healthcare

Products included in this bracket connects patients with doctors, insurance, prescription reminders and more.

b. Pharma

The solution for the manufacturing of pharmaceutical products, medical equipment and drugs.

c. Cannabis

With the rise of cannabis as a medical treatment, many blockchain projects have built a solution around this market including dispensaries, supply chain management and marketplaces.

d. Fitness and Well-being

Applications that assist users in improving their quality of life through fitness, nutrition, relaxation and other therapies.

e. Biotech

Product that focus on bio-technologies, including but is not limited to microbiology, cell biology, biochemistry and genomics.

7. Philanthropy

Projects here are self-proclaimed philanthropic and desire to promote the welfare of the most vulnerable.

a. Charity and Donation

Funds collected by projects are supposedly diverted to a nonprofit organisation and charitable cause. Donations are commonly monetary but can also take the form of investment by nature. Investors ought to understand the fund disbursement to charity before committing any funds.

b. Corporate Social Responsibility

CSR projects help corporates, brands and investors divert their funds to social causes via a project management system, loyalty programs, seamless integration of charity within a corporate and more.

8. Entertainment

Here, the entertainment industry gathers projects on culture and those that focus on the leisure of their users.

a. Music

Sub-industry that connects stakeholders of the music industry amongst each other including but not limited to artists, fans, producers, event promoters and club owners onto a single platform.

b. Sport

Products and solutions related to the sports industry such as team management, talent discovery, recruitment, events or solutions to a specific sport. Note that sports betting platforms would be into "Casino and Gambling", as they often offer casino games at the same time.

c. Games

Any game built on the blockchain would be included on this bracket. They can range from card games, first-person shooter or role play games.

d. eSport

Platforms focused on competitive gaming leagues and tournaments across or specific to a game.

e. Casino and Gambling

Online gambling industry including casino, sports, esports and general betting games.

f. Art and Culture

Platform for the global art market and its peripheral activities. This bracket focuses on paintings, sculpture and less conventional forms of art.

g. Booking, Tickets and Events

Solutions that facilitate the purchase, sale and resale of tickets to a different type of events, venues, exhibitions and more.

h. Video and Streaming

Video content distribution and streaming solutions for TV shows, movies and other audiovisual content.

i. Adult

Everything related to the X and porn industry including videos, online and offline adult services.

j. Meet and Date

Most of the products in this bracket are mobile-based and connects individuals or groups online in order to make them meet or date in an offline environment.

k. Film and Showbiz

Product related to the production, management and promotion of the film industry and its talent.

9. Resources, Utility and Energy

This industry gathers solutions from the raw material and primary resource market.

a. Commodity

Includes solutions for the sale, resale and purchase of commodities such as tokenised assets for gold or oil. We decided to add diamonds into this bracket, although it is not a commodity per se.

b. Energy

Solutions around transmission storage and collection of energy via different sources.

c. Environment

Projects that have the objective to create a green(er) eco-system, clean up the environment, build sustainable waste management systems and more environment-friendly initiatives.

d. Agriculture

Projects around the cultivation of land, breeding of animals and development of plants to provide food, cloth and other products.

e. Mining and Extraction

Project around the extraction of raw resources and mining operations. Note that cryptocurrency mining is not included in this bracket.

10. Trade and Business Services

Solutions for corporates, businesses and anyone interested in the global or local trade.

a. Law, Patent and Intellectual Property

Legal solutions for businesses and brands around securing intellectual property, patents and any law-related affairs.

b. Resource Planning

Provides assistance for businesses and corporates around effective management of their time and resources.

c. Enterprise Blockchain

God class that gathers project offering general blockchain solutions for enterprises and businesses.

d. Financial Management

Projects that assist businesses in managing their financial activities, especially on the processes of invoicing and billing.

e. Trusted Trade

Platforms that ensure stakeholders are whom they claim to be and undertake legitimate business activities.

f. Marketing Automation

Projects focused on lead generation, marketing funnel and improve their business.

11. Industrial Goods

Projects that assist businesses in the light and heavy industry sector like those focused to convert raw materials into products.

a. Supply Chain and Logistics

Blockchain solutions for efficient management of supply chains and logistics. Products in this industry bracket are mostly B2B - those B2B2C and B2C would fall under the production verification sub-industry.

b. Manufacturing

Assists manufacturing units in the management of their resources and processes. Note that this does not include manufacturing aeronautics, automobile and ships.

c. Shipping and Maritime

Facilitates an eco-system around the shipping and cargo industry, by connecting stakeholders on a single platform. This bracket also includes few projects that are specific to the maritime industry.

d. Automobile

Services assisting the manufacturing, facilitation and management of automobile and its peripheral products.

e. Aeronautics

Products and solution for the manufacturing, management and facilitation of aircraft and aerospace units.

f. Product Verification

Solutions for consumers that help them identify the sourcing of specific products and services.

12. Consumer Market

Products and services that are designed for the general consumer, note that this industry does not include any entertainment projects.

a. Retail

Gathers all the projects around the process of selling goods to consumers. The sub-industry has a focus on physical and/or local solutions for retailers and the process of tokenising goods.

b. E-commerce

This bracket is quite similar to Retail although its core focus is to facilitate the purchase and sale of goods on a single marketplace, effectively connecting buyers with sellers.

c. Tourism, Travel and Hotel

Solutions and products in the tourism industry including but not limited to accommodations, social networks and travel reviews.

d. Electronics

Physical products, devices and electronics for the general consumer and mainstream markets.

e. Lifestyle and Fashion

Projects within that bracket focus on the fashion and lifestyle industry including but not limited to cosmetics, clothing, decoration and more.

f. Home and Personal Services

Any day-to-day and or general services and products for the house and the household.

g. Sharing Economy

Products and networks that facilitate the sharing of goods, services and more between peers. This bracket does not include ride-sharing application.

h. Food and Beverage

Everything related to the food and beverage industry, whether it reviews the best restaurants, facilitates food delivery or shares recipes amongst peers.

i. Taxi and Ride Sharing

Applications that change the way users are commuting, whether through a third party taxi service or via ride sharing on both long and short distances.

j. Delivery

Projects that facilitate the delivery of goods to end users. This bracket especially focused on last-mile delivery rather than the entire supply chain.

13. Media and Attention Economy

As the decentralisation drive is opening up new markets and opportunities, the media industry is moving towards an attention economy where human attention is considered as a scarce resource.

a. Advertising and Marketing

Solutions that connects publishers, advertisers, marketers and end users into on single platform. The stake is to give transparency on the impact and performance of advertising.

b. Content

Platforms that disseminate content in any format: text, video, music, images or more.

c. Social Media

Gathers users and stakeholders onto one single platform, effectively creating an environment for conversation and engagement amongst peers.

d. Rewards and Affiliates

Helps businesses and brands issue transparent, immutable and efficient loyalty programs on the blockchain, ensuring traceability on rewards and affiliation programs.

e. Reputation

Helps users and businesses streamline their online reputation and reviews. Rather than a centralised system, reputation solutions facilitate a fair review and rating environment for businesses and their customers.

14. Technology

Every single blockchain project is naturally tech-enabled. In this bracket, we focus on those that build the infrastructure of the decentralised economy.

a. Security and Privacy

Cybersecurity, Proxy and Hosting services for users to keep their data, behaviour and identity safe. The main focus is to prevent data leakages, cyber attacks and theft while providing efficient transmission of data.

b. Search Engine and Browser

Provides access to information via search engines and web browsers enabling users to retrieve, identify and consume it on their device.

c. Telecommunication

Facilitates communication between users over a distance. This bracket includes a wide range of solution specific to telecommunication, including messaging platforms as well as the distribution of internet broadband.

d. Data Transmission

Solutions that facilitate the efficient transmission of data between peers or devices. This bracket can include oracles, cross-device data solutions and more.

e. Audio and Visual Assets

Solutions for the management, transfer and creation of audio and visual assets on the blockchain.

f. dApp Development

Tools for software developers to create a decentralised application on the blockchain.

g. Smart Contract Development

Tools for software developers to develop smart contracts on the blockchain. dApp development environments are often built on top of smart contract development.

h. Computing

Facilitates the distribution, dissemination, sharing and rental of computing power on the blockchain.

i. Governance

Platforms that create and manage decentralised organisations effectively helping users structure and streamline their decisions.

j. Storage

Creates a market around distributed cloud storage of assets where token holders have enhanced privacy and security features compared to centralised solutions. A user with available storage space can rent it out to someone in need of cloud storage.

k. Identity

Assist businesses and individuals provide identity verification services on the blockchain, effectively helping other applications integrate KYC and sign-ins.

l. Interoperability

Projects in this bracket help blockchains interact amongst each other and transfer data from one environment to another.

m. Artificial Intelligence and Machine Learning

Systems that facilitate the design, management, production and training of artificial intelligence and machine learning systems.

15. Irrelevant

Unfornatunely, not every crypto-project falls into a "relevant" industry. This bracket gathers those who are not worthy to be discovered.

a. Joke

Projects that have no value nor market problem besides collecting funds for humour.

b. Ponzi, Pyramid and MLM

All of those that have over incentivise affiliation, promise hefty interest rate, hold absurd rates with virtually no added value for the crypto economy.

c. Cloud Mining

Projects that rent out cloud mining rights via the issuance of their own token. Cloud mining has not revealed an extensive mining rig acquisition strategy and lack transparency, unlike those in the cloud mining sub-industry.

d. Foreign

Projects that have their content in a language not understood by the Tropyc team.

e. Currency

Projects that issue a currency with the only value proposition to become a medium of exchange and store of value for the economy. Anyone can create a currency, the tough part is to get it adopted.

f. Services

Projects that issue a crypto asset in order to purchase centralised services from the issuer. This gives absolutely no value to the crypto-economy as issuing a token/coin to purchase services or goods is not useful.

g. Unclear

Tropyc was not able to collect any information on the project, either there are offline or have not provided sufficient information to understand the scope of the project.